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But in typical Vegas style, the event was a spectacle in itself.
Showgirls mixed with ballerinas representing Russian airports.
"So, we need to look forward on expanding – both European and long-haul routes," he adds during a short break between sessions with airports.
His advice for airports hoping to land the fast-growing carrier?
Petersburg's airport paid a visit to Milwaukee airport's Harley Davidson-themed event to create one of the most interesting spectacles on this year's Routes 2013 exhibition floor.
Low-cost carrier Air Tran debuted at the airport in 2002, service that grew out of conversations that first began at a similar event called Jump Start that competes with Routes."They'll tell you the first meeting with Milwaukee at Jump Start is where the seed was first planted and that's where they decided to take a look at Milwaukee," says Pat Rowe, Mitchell's Airport Marketing and Public Relations Director.
"And we ended up a couple of years later with Air Tran service which then grew into an Air Tran hub with a crew base."That growth helped make Milwaukee one of the USA's fastest-growing airports in the late 2000s, though the Air Tran hub eventually gave way following Air Tran's acquisition by Southwest.
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A "speed dating" session under way between airline and airport delegates at the 2013 World Routes conference.