Asian phone chat line
In this post, I will explore the over-the-top (OTT) messaging market in Asia and the various services offered by each of the platforms.
The common theme among all of them, however, is that they have positioned themselves as centralized platforms for users to access a variety of services, not just messaging.
In addition to utility services, We Chat allows brands to create accounts on the platform and engage users directly via Official Accounts, which enable brands to offer users a mobile app/browser-like experience.
Adding a brand’s Official Account is like adding a friend–the user either searches for the brand name or scans a barcode, and the brand is instantly added to the user’s contact list: This interaction reveals a key difference in how comfortable consumers in China are interacting with brands compared to consumers in the US.
Connie Chan, a partner at Andreessen Horowitz, wrote a great blog post detailing how We Chat sits at the center of how Chinese consumers access these services, emphasizing the importance of We Chat’s payments and commerce services.
We Chat offers everything from movie tickets, to transportation (air, rail, taxi), to money transfer, and more.
Given the Western/USA base of the company, we can initially expect brand presence to be restricted to Western deployments.